A New Way to Build Your Brand and Become a Marketing Thought Leader


Posted: August 11, 2011 | Branding

I talk to a lot of marketers who want to build their personal brand as marketing thought leaders but don’t know how.  This got me thinking about what it really takes to develop a personal brand.  I did some checking, and Chris Brogan, a true master at this, has posted some great ideas on how to grow a personal brand. His main tenets are:

  • Offer value
  • Build a destination
  • Join the conversation
  • Build and learn constantly
  • Have high self-esteem and be yourself
  • Innovate
  • Be responsible
  • Take a leadership approach (be your own company)
  • Communicate well

Still, many have tried this recipe and haven’t quite gained the voice they are looking for.  What happens if you’re working diligently to create your personal brand but are still getting stalled?  Maybe you’ve never grown past a few hundred Twitter followers, or haven’t gained “lift” for your brand even after joining conversation after conversation.

Well, what if you were given all the tools you needed to create content and start a conversation within your local B2B marketing community, then could share the conversations you create online with the marketing community?  That would help, right? 

Introducing Marketing Parties!  It’s a bit like a book club: we provide the books and snacks.  All you have to do is invite some other marketers (co-workers, those who belong to local marketing club, or even people you’ve “met” through Twitter), then lead a discussion with the help of a guide we provide.  We even include a video camera so you can get some great content to include online after the event.

Why did we create Marketing Parties? Simple: it’s a way for us to share some of the great content we’ve created and see some video of marketers talking about the topics that we’re excited about.

Ready to get started?  All you have to do is apply to be a party host. If selected (we’re randomly picking a few dozen people who agree to get a group of their peers together for parties), you’ll receive a box that contains hardcover copies of our Definitive Guide to Marketing Metrics and Marketing Analytics, plus a cool video camera, gift cards to Starbucks (so you can have food and drinks at your party), and a discussion guide to help kick off the conversation.

Marketing analytics not your thing?  Let us know what you’d like to talk about at a future party – we plan to put multiple kits together each year, each on a different topic.

Build your network and personal brand – host a Marketing Party today!


Maria specializes in Inbound Marketing for Marketo, leading efforts in adoption of social media channels for brand awareness and demand generation. She has worked in marketing for over ten years, and specifically in online marketing including social media, search marketing, and lead generation and nurturing for the past six.

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A New Way to Build Your Brand and Become a Marketing Thought Leader

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