Marketing Metrics

Announcing the Definitive Guide to Marketing Metrics and Analytics

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19,000 people have downloaded the Definitive Guide to Lead Nurturing.  11,000 people have downloaded the Definitive Guide to B2B Social Media. And 11,000 downloaded the Definitive Guide to Lead Scoring.

Today, I’m thrilled to announce the newest book in the series, the Definitive Guide to Marketing Metrics and Analytics (#DG2MM). This 70-page book shows marketing professionals how to talk the talk of C-Level executives in terms of forecasting and reporting, and walk the walk to the revenue table by leveraging the metrics that matter. With compelling graphics and real-life examples from Marketo’s own metrics and tactics, this guide offers best practices and techniques for harnessing data to not only prove, but improve marketing ROI.

Get it today!
We’ll be releasing the book with no registration required in four parts. You can download Part I today, or you can register to download the entire book immediately.

Download the Definitive Guide to Marketing Metrics and Analytics to learn:

  • How to forecast and make decisions that demonstrate the improvement of your marketing efforts
  • What Revenue Cycle Analytics and Revenue Performance Management are, and why they’re crucial to your top line
  • Why measuring marketing programs is difficult, and how to do it correctly and efficiently
  • How to use dashboards to forecast, check and encourage team progress
  • And much, much more!

Want a sneak peak? Here’s a video where I share tips and best practices from this exciting eBook.

Have questions or comments? Join the conversation on Twitter at #DG2MM.