Product and Industry

Marketo becomes part of the NetScaler Cloud Gateway from Citrix

By:

Marketo reshapes how companies generate and accelerate revenue with our innovative end-to-end solutions, and we continue to make it easier for companies to manage multiple best-of-breed solutions to achieve this.

In March, Marketo announced a collection of APIs and connectors that enable businesses to rapidly access and leverage dozens of enterprise data sources on the Marketo platform. This collection includes Adobe Connect, Cisco Webex, Microsoft Dynamics, ON24, Oracle, SAP, and Salesforce.com, as well as custom and legacy applications. Connectors also speed deployment, so customers can go live with Marketo applications in days, not months.

Today, Marketo announces that it has become part of the NetScaler Cloud Gateway from Citrix, taking a step further to help mid-size and large organizations easily deploy and manage Marketo applications as part of their overall IT efforts. NetScaler Cloud Gateway centralizes all aspects of SaaS and Cloud application management, starting with the management of users and security permissions, monitoring usage and compliance. It also ensures operational integration into enterprise service desks, in order to manage escalations and other issues.

We believe this solution will benefit both administrators and end users. For example, when a new marketing manager joins an organization, the administrator will now be able to easily provision the user on SalesForce CRM systems as well as the Marketo Sales Insights and Lead Management products. From there, the marketing manager will be able to log into each of these applications with a single sign-on.

Marketo’s momentum in the mid-size and enterprise markets continues to accelerate. In the fourth quarter of 2010 alone, Marketo secured nine new customers at corporations with revenue over $1 billion. We also added 146 customers in the first quarter of 2011. As these customers increasingly rely on Marketo to drive their revenue machines, we will continue to ensure they see maximum value quickly and continuously by eliminating barriers to successful deployment and adoption.