No matter what your role in B2B marketing, inspiration is something we can all use. As such, we’ve gathered 15 of the most inspirational quotes about our industry below.
Check out the quotes now, from industry leaders including Seth Godin and Chris Brogan, and bookmark this page so it’s easy to find later when you need that extra bit of insight to guide you through the day:
Seth Godin: The only way to consistently grow in B2B is to be better than very good.
Dianna Huff: Engagement versus page views is a new way of thinking about marketing, one that requires a complete mind shift. But I really believe that if you want to bring value to your clients or your company, it’s a shift you have to make — like now.
Valeria Maltoni: Your writing doesn’t have to be boring just because it’s for other businesses. Businesses have people who read stuff.
Jackie Huba: B2B companies may not necessarily create the next iPod or TiVo, but with the right amount of focus and dedication, they can still create word of mouth that gives them an edge over competitors.
Chris Brogan: Often, B2B content is written to represent the company. Swell. Except your audience is most likely your customer base and prospects. To that end, write your posts with your customer’s usage in mind. Think about what they will want to know, and how you can be useful.
Amber Naslund: In the world of B2B, your professional network is everything. Because your business is about business, the potential of who you know and who they know is where powerful connections happen.
Brian Solis: Perhaps one of the more understated benefits of social media in B2B is the ability to establish and foster expertise within a given industry or niche. The same tools and services that new influencers leverage to construct prominence and demonstrate awareness are also readily available to anyone with wisdom and vision to share.
Dave Jung: While an awareness of the customer’s use of your product is important, repeating what they already know (what an codes on a can look like) obscures the real information they want. And that’s what B2B marketing thrives on … information.
Ardath Albee: You’ve likely heard a lot about creating buyer personas. A persona is definitely a key component in helping you to create successful content marketing programs. This said, with this information you should also be able to recognize who is not a potential customer for your company – regardless of whether or not they downloaded your white paper or attended your latest webinar. What we forget is that personas not only define who our customers are, but they also serve as a reminder of who is not our customer.
Thomas Schmitz: Will B2B buyers find your company if they put your industry’s frequent search queries into a search engine? Your website only works when it is seen by potential prospects and leads. Most people find websites by using search engines.
Maureen Hall: Business-to-business work is about building a brand from the inside out. The brand message that we communicate to our clients’ business constituents is often the same message that is carried through to the consumers in the marketplace.
David Meerman Scott: It’s fascinating how the fundamentals of business-to-business marketing are the same today as they were 50 years ago. It’s still about relationships although today we have new tools and techniques at our disposal.
Mac Mcintosh: Of course branding and awareness are also roles that can be played effectively by B2B marketing, but from my point of view these are only supporting roles—secondary to the primary objective of helping drive sales.
Jason Stewart: The word “metrics” is almost a mantra when talking to B2B marketers about best practices.
Mitch Joel: Whether you’re in the B2B or B2C sales side and whether or not your product is a cheap impulse buy or a multi-million dollar long term sales cycle, your business is now – without a doubt – a media company as well.