17 Compelling And Highly Usable B2B Marketing Statistics

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Posted: September 29, 2010 | Modern B2B Marketing

Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. One of the best sources of information is industry statistics.

For your use in PowerPoints, to share with associates or just to get up to date, below are 17 usable and compelling B2B Marketing stats collected from various sources around the B2B industry:

B2B Social Spending

  • B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013
  • Online accounted for 7% of the B2B marketing mix in 2008. This is set to reach 12% by 2013

Source: AMR International B2B Online Marketing Assessment and Forecast to 2013

  • US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion
  • Interactive spending will climb 9.2%, to $51.5 billion this year

Source: eMarketer

  • B2B interactive marketing spending will climb to nearly $4.8 billion in 2014

Source: Forrester Research

B2B Social Participation

  • 86% of B2B firms are using social media, compared to 82% of B2C outfits
  • Only 32% of B2B firms engage in social media on a daily basis compared with 52% of B2C firms
  • 36% of B2B executives have “low interest in social media” compared with just 12% for B2C executives

Source: BizReport

  • 34% of B2B marketers are not measuring social success at all, versus just 10% of B2C marketers
  • 46% of B2B marketers said social media was perceived as irrelevant to their company, versus 12% of B2C marketers

Source: eMarketer

  • 54% of CIOs prohibit the use of social networking sites such as Twitter and Facebook while at work

Source: Robert Half

B2B Customer Perspective and Buying Process

  • 93% of business buyers believe all companies should have a social media presence
  • 85% of business buyers believe companies shouldn’t just present information via social media – they should also interact and engage with them

Source: Buzz Marketing

Bloggers on Brands

  • 71% of all respondents who maintain blogs for a business – their own or one they work for – report that they have increased their visibility within their industries through their blogs
  • 70% of bloggers are talking about brands on their blog organically
  • 46% of respondents post about the brands they love (or hate)
  • 38% post brand or product reviews

Source:  Technorati

To learn more useful information about B2B marketing, subscribe to the Modern B2B marketing Blog or follow Marketo on Twitter.

Maria specializes in Inbound Marketing for Marketo, leading efforts in adoption of social media channels for brand awareness and demand generation. She has worked in marketing for over ten years, and specifically in online marketing including social media, search marketing, and lead generation and nurturing for the past six.

Read Maria's Blogs

17 Compelling And Highly Usable B2B Marketing Statistics

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