5 B2B Marketing Infographics You Can’t Go Without
As marketers, we thrive off data visualization using graphics, charts and images to educate ourselves and tell our stories. Whether your B2B marketing efforts can use more information on social media, content marketing or demographics, your marketing mix can’t afford to go without these 5 useful infographics:
Facebook celebrated its 6th birthday this year and with over 400 million users, you’d think it was their 60th. It’s important marketers pay close attention to how far Facebook has gone these last six years and where it is even still heading. As users continue liking and linking, and with projects such as a newly developed location feature , continued growth is inevitable for Facebook in both amount of users and capabilities. Any savvy marketer will keep a close, watchful eye out.
This infographic illustrates the connection among 3 celebrities, 35 corporations, 40 subsidiaries and more than 300 brands. It’s an important visual representation of globalization and a reminder to B2B marketers of its impact.
B2B marketing blogs are an integral part of the B2B marketing mix. It allows you to create and distribute relevant and valuable content without directly selling to the prospect. All the while, you’re engaging your audience with the objective of building trust, and eventually acquiring leads. This life cycle of a blog post infographic provides a visual outlay of where the blog post goes (servers, data miners, spam blogs), what the ping servers contact (search engines) and what the reader sees (blog, social media, bookmarks). With all this being said, you can clearly reach a lot of people with one single post, as long as you’re doing it correctly.
If you’re interested in viewing more useful infographics, check the HubSpot blog or Cool Infographics for more marketing and pop culture visualizations.