Demand Generation

More Resources to Define Lead Management Requirements

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A few days ago I posted a link to the new IDC Workbook: Optimizing Marketing and Sales Lead Management with Marketing Automation. This is a great tool, but there are quite a few other resources out there to help you define what you are looking for in a demand generation system. Here are some links to help you out; please let me know if you write about this topic and I’ll be happy to add you!

Also, quite a few Marketo customers have written about their evaluations and how they selected a solution. Here are some of the links:

Enjoy!