Lead Management

IDC Workbook: Optimizing Marketing and Sales Lead Management with Marketing Automation

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The marketing automation space is exploding. And whereas the rapid emergence of flexible, easy-to-use, e-marketing tools is good news for marketers, choosing the right solution for your business can be a daunting process.

Idc
If you’re grappling with how to make the right choice, or just looking to make a business case for marketing automation at your company, here’s a new resource from the smart analysts at IDC’s CMO Advisory Practice: a new workbook titled “Optimizing Marketing and Sales Lead Management with Marketing Automation.”

Download the workbook to learn about topics such as:

  • Competitive challenges facing marketing today
  • Aligning sales and marketing with automation
  • Improving lead management through process-driven technology
  • Leveraging marketing automation for lead management, (e.g. “Is Marketing Automation Right for your Organization?”)

For companies ready to begin improving their lead management, the document also contains a worksheet to help you buy and implement a marketing automation solution, including questions about how to:

  • Prioritize your marketing automation needs
  • Evaluate the technology solutions
  • Select a marketing automation vendor

Check it out: download ”Optimizing Marketing and Sales Lead Management with Marketing Automation.”