Demand Generation

Marketo’s Secret Sauce for Demand Generation

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You may ask, why should anyone care what I have to say about demand generation? Well, at Marketo, we’ve built a world-class demand generation machine that has helped us in just 10 months to sign up over 130 customers in more than eight countries, including companies such as Thomson Reuters and CollabNet.

Now, I'm not writing this to promote Marketo, but I think our results are proof that we’re doing something right with our own demand generation and lead management processes. I frequently get asked to share how we achieve these marketing results, so I recently presented a fact-filled webinar titled Secret Sauce for Demand Generation: How Marketo Nurtures, Scores and Accelerates Leads through the Revenue Cycle. In order to share these lessons with as broad an audience as possible, we’ve made the webinar available anytime on-demand, without registration.

Here’s an outline of the topics I covered:

  • Marketo's demand generation funnel
  • Growth in our organic awareness
  • Effectiveness of various lead generation channels (paid and organic): % qualified, % sales-ready lead, % opportunity, cost per lead, etc.
  • How we use lead nurturing to develop relationships with prospects that are not sales ready; the ROI of lead nurturing
  • The exact lead scoring rules we use (demographics and behaviors) to identify sales-ready leads
  • Our 21 day lead follow-up process
  • Metrics and conversion rates for every stage of the demand generation funnel
  • How we present marketing forecasts to the board

I believe this webinar definitely is worth your time. Watch the complete webinar on-demand now:

Demand Generation Webinar