Demand Generation

B2B Marketing Best Practices – Fireside Chat with MarketingSherpa’s Anne Holland

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In Part 2 of our three part series based on MarketingSherpa’s new B-to-B Lead Generation Handbook, I had the unique opportunity to sit down for a “fireside chat” with their founder, Anne Holland. She’s chock-full of practical tips and best practices for B2B marketing, so we had a great discussion about how demand generation is different from lead generation; the changing nature of B2B branding; topics in sales-marketing alignment; lead scoring; marketing ROI and accountability; and appealing to C-level executives.

This and other B2B marketing podcasts are part of the Modern B2B Marketing podcast series, which can be found at:

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Download the podcast: B2B Marketing Best Practices – Fireside Chat with MarketingSherpa’s Anne Holland.