Marketing Metrics

Building Power and Respect through Marketing Accountability

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CMOs have long fought hard to earn the power and respect they deserve. Today’s CMOs face greater challenges than ever to demonstrate that their actions have a real impact on revenue, cash flow, and the bottom line.

In this episode of the Modern B2B Marketing podcast, I speak with Susanne Lyons. Susanne is a world-class marketer with 25 years experience including Chief Marketing Officer posts at Visa and Charles Schwab. She was honored as one of BtoB Magazine’s best marketers in 2005, 2006, and 2007, and has been recognized numerous times as one of the 50 Most Influential Bay Area Business Women.

With experience like that, I was honored to talk with her about the top challenges faced by today’s CMOs and the specific actions CMOs can take to build their power and respect in the organization.

Listen now: Building Power and Respect through Marketing Accountability.