Building Power and Respect through Marketing Accountability


Posted: May 20, 2008 | Marketing Metrics

CMOs have long fought hard to earn the power and respect they deserve. Today’s CMOs face greater challenges than ever to demonstrate that their actions have a real impact on revenue, cash flow, and the bottom line.

In this episode of the Modern B2B Marketing podcast, I speak with Susanne Lyons. Susanne is a world-class marketer with 25 years experience including Chief Marketing Officer posts at Visa and Charles Schwab. She was honored as one of BtoB Magazine’s best marketers in 2005, 2006, and 2007, and has been recognized numerous times as one of the 50 Most Influential Bay Area Business Women.

With experience like that, I was honored to talk with her about the top challenges faced by today’s CMOs and the specific actions CMOs can take to build their power and respect in the organization.

Listen now: Building Power and Respect through Marketing Accountability.

Jon (@jonmiller) is a VP and co-founder at Marketo. He is the author of multiple Definitive Guides including Marketing Automation, Engaging Email Marketing, and Marketing Metrics & Analytics. In 2010, The CMO Institute named Jon a Top 10 CMO for companies under $250 million revenue. Jon holds a bachelor’s degree in physics from Harvard College and has an MBA from the Stanford Graduate School of Business.

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Building Power and Respect through Marketing Accountability

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