Demand Generation

Benchmarks for Business Technology Marketing

By:

What are the expected response rates for online marketing campaigns? What are the best ways to reach your targeted audience? How do I increase the quality of my leads? These are the kinds of questions that we marketers are always asking ourselves. Or worse, our bosses are asking the questions and we’re struggling for answers.

Marketo and the Modern B2B Marketing blog has a mission to help B2B marketers by encouraging the use of best practices in all aspects of marketing, including PPC, email marketing, and landing pages. And part of that mission is to help you determine the success of your programs, not only by the number of leads generated, but also by comparing them to the industry.

To that end, Marketo is honored to  team with industry-leading research firm MarketingSherpa to produce Best Practice webinars. Our first, Optimizing Email Marketing for B2B Lead Generation, was a huge success and is available on-demand.

The next webinar is scheduled for June 4 and is entitled “New Insights for Marketing Business Technology.”  Designed for technology marketers, but filled with information for all of us, I encourage you to attend. Registration for this free webinar is now available.