B2B Pay-Per-Click Links for Beginners

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Posted: June 1, 2007 | Search Engine Marketing

Some of Marketo’s customers have asked me where they can go to get basic information for optimizing their B2B pay-per-click campaigns. Here are some links I’ve found that provide practical tips for optimizing your campaigns.

If you know of any other great sources of information for beginners, please let me know!

AdWords Learning Center

One of the best sources for learning about PPC is the AdWords Learning Center. You don’t need to look at everything, but spend an hour there and you’ll be pretty well off. Some key links:

Pay Per Click Management Tips

How to Optimize your PPC Campaigns in Four Hours a Week: In this article, I share practical routines for how a busy demand gen manager can tune and optimize PPC campaigns in four hours a week.

5 Tips For Stagnant PPC Ad Groups: The Lonely Marketer Pat Schaber shares five strategies he used to boost performance from his PPC ad groups.

Things You Shouldn’t Care About in PPC: Why things (like position) that you think matter in PPC don’t matter.

Strategize your Pay per Click Campaign for Maximum Profits in 7 Easy Steps: Step-by-step article on how to optimize your search program (an oldie but goodie).

How to Lower Your AdWords Minimum Bid: How landing pages and ad group organization can lower your minimum bid and raise your quality score.

Manage PPC Spending With Bids, Not Budget: Using the AdWords budget control to manage spending can result in fewer clicks and higher cost per click. In this post I explain why, and how to use your bids to manage spending.

Seven Habits Of Highly Effective Pay-Per-Click Advertisers
From John Ellis: Separate Content from Search, Control spending by adjusting bid amounts, Create a negative keyword list, Conversion matters (not click-through rate), Bid Exact (Avoid Broad), Good Analytics.

Landing Page Optimization Tips

Ten Tips For Lead Generation Landing Pages: A can’t miss article with practical tips for building and optimizing your lead generation landing pages. (Of course, I’m a little biased, since I wrote the article.)

Better B2B Landing Pages – A Case Study: Another article I wrote that has practical strategies for improving your pay-per-click landing page conversion rates with targeted landing pages.

5 Steps to Pay Per Click Advertising That Works: Post from the excellent Copyblogger that focuses on what to do with the traffic once they click: build ultra-specific landing pages that offer quality-resources that help educate the prospective customer.

How to Boost Your Landing Page Conversion Rate : Tips for improving B2B landing pages, from MarketingSherpa’s Stefan Tornquist (another old article, but still relevant).

Industry-Specific Resources from Google:

Related Resources

  • http://www.crankshawontech.com David Crankshaw

    Two books I would highly recommend are Andrew Goodman’s “Winning Results with Google AdWords” and Perry Marshall’s “Definitive Guide to Google AdWords” (www.perrymarshall.com). Both of these books explain the theory of the paid search advertising system and provide many techniques to be successful. And finally, Mike Moran and Bill Hunt’s book “Search Engine Marketing, Inc.” has a good chapter on optimizing your paid search program.

  • http://www.crestmediainc.com pay per click advertising company

    I have a poor knowledge regarding Pay Per Click and i’m looking for an articles where i can read a lot of things about this. I found your blog and there are some tips thank you for the tips you’ve shared to us.It will help me a lot.
    -faith-

  • Anonymous

    hello there,

    this is quite convincing stuff, but also check this WP WEBlog http://www.adwordsnemesis.com for more info on B2B pay per click links for beginners, Google Adsense, Google Advertising & other topics related to adwords…

    tc…:)

  • http://www.seopositive.co.uk/pay-per-click.php pay per click management

    Its great article. I enjoy reading this article.Nice tips of Pay Per Click Management & Page landing.Thanks for sharing informative article with us. I like this article.Keep sharing with us.

  • http://www.multiinfotech.com/ Website Design

    PPC (pay per click) advertising is a process by which you pay each time somebody visits your site through clicking on the PPC advert. There are various ways to do PPC, including search PPC (Google Adwords for example), banner advertising and video advertising.

Jon (@jonmiller) is a VP and co-founder at Marketo. He is the author of multiple Definitive Guides including Marketing Automation, Engaging Email Marketing, and Marketing Metrics & Analytics. In 2010, The CMO Institute named Jon a Top 10 CMO for companies under $250 million revenue. Jon holds a bachelor’s degree in physics from Harvard College and has an MBA from the Stanford Graduate School of Business.

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B2B Pay-Per-Click Links for Beginners

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