Account-based marketing is a marketing approach in which your efforts and resources are focused on the accounts that are most likely to generate revenue or garner other strategic significance. By focusing time and effort on high-yield accounts, companies are discovering that ABM can significantly improve marketing impact and ROI.
Mobile marketing unlocks powerful opportunities for marketers on a scale never before seen. Unlike any other engagement and communication channel, mobile allows marketers to reach target audiences in real time and in a personal way. It’s universal—almost all types of people and businesses engage with mobile in some way. The Definitive Guide to Mobile Marketing shows you how to take your marketing to the next level by creating a cross-channel mobile marketing strategy.