At Marketo, we’ve loved every Year Up intern who walked through our door. Here’s how we got involved with Year Up’s mentoring and interning program, and how Year Up is closing the opportunity gap.
As a marketer, your job is to guide your leads through the sales funnel, from anonymous prospects to happy customers. But as your organization scales, it becomes increasingly difficult to drive each lead through the funnel in a personalized, customized way. Here’s how lead nurturing has evolved from the “personal chauffeur” method to the self-driving car.