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B2B Marketing and Sales Blogs

Marketo’s blogs explore the latest trends and best practices in how companies optimize marketing and sales and improve revenue performance. Whether you are a C-level executive looking to implement a revenue performance management strategy, a demand generation manager that needs to generate more quality sales leads, a CMO that wants to transform marketing into a revenue driver, or a sales manager seeking to use Sales 2.0 techniques to improve sales effectiveness, we promise a steady stream of fresh thinking, thought provoking ideas, and engaged commentary.

Revenue generation is the most expensive function at most companies, and arguably the most inefficient. With blog posts, videos, and executive interviews, Marketo CEO Phil Fernandez shows how companies can transform the way marketing and sales work – and work together – to improve revenue performance.

‘Rocket Fuel’ and Today’s $50M Funding News
By Phil Fernandez

In Business, Going on the Offense is Usually the Best… Offense
By Phil Fernandez

IBM Global Survey: CMOs Need to Boost Influence in the Enterprise
By Phil Fernandez

Modern B2B Marketing shares fresh thinking about everything today’s B2B marketer needs, from social media and content marketing, to lead generation and lead nurturing, to optimizing interactions at every stage of the revenue cycle, to measuring and proving marketing ROI and impact on revenue.

Buying behavior has changed forever. Customers are educating themselves via the Internet and social media – and your sales process needs to change as well. Learn how to adapt and thrive in a Sales 2.0 world, with best practices for sales lead generation and tips to improve sales effectiveness.

Want to know what’s happening here at Marketo? See what we think about the latest news in the marketing automation and revenue performance management industry? With this blog, we look forward to sharing all this and getting to know our industry friends even better.