In our new digital-first world, B2B customers are shifting their buying behavior from offline to a combination of offline and online. So what does this mean for the B2B sales world? Clearly, the sales process has changed, and the B2B salesperson needs to adapt in order to ensure continued success.
Today, I’m excited to announce a few new innovations that we know the Marketing Nation™ is going to love. For the first time, we are making it possible for marketers to engage their customers on any channel–-email, web, social media, digital advertising, and more—all from Marketo