While the number of channels for communicating with our target audiences continue to increase, so do our opportunities to capture their attention. At the same time, it’s important to be able to automate these interactions at scale, without drowning in all of the potential channels for communication. Here are three practical functions supported by a forward-thinking marketing automation platform that will set the stage for current and future marketing success across channels.
Content is how you can offer value to your larger audiences and your targeted audiences, and value is what will break through in today’s noisy marketplace. Let’s take a look at a few ways you can create scalable, personal, and relevant content to support your ABM strategy and engage your target audiences.