The Super Bowl is an annual event for everyone–from sports fans to music fans to commercial junkies to food lovers. And as a marketer, the Super Bowl can be your dream come true or your worst nightmare. On one hand, you have the attention of hundreds of millions of viewers across a wide variety of interests, demographics, preferences, and more. There are very few other opportunities in which marketers have the opportunity to engage with such a massive and diverse audience. But on the other hand, these millions of viewers are also incredibly judgmental (myself included), and the costs can leave you wondering whether or not your 30-second, $5 million ad was worth it. These are three key things that marketers can learn from the Super Bowl and how we can apply it to our day-to-day work.
The Wizard of Oz is one of the great journey movies of all time. As marketers, we get to watch journeys play out every day and, just like the movies, we don’t always know what the outcome is going to be. It’s up to adapt to a customer’s journey and keep them on the right path. Check out our infographic to learn how!