Today, Marketo announced that they’re standing up for the next generation of marketers. Partnering with Cal Poly’s Orfalea College of Business, Marketo will be helping to prepare undergrads for this new world of marketing. Our goal? To help today’s young leaders proactively address tomorrow’s business concerns, and to empower the next generation of marketing innovation.
As a marketer, your job is to guide your leads through the sales funnel, from anonymous prospects to happy customers. But as your organization scales, it becomes increasingly difficult to drive each lead through the funnel in a personalized, customized way. Here’s how lead nurturing has evolved from the “personal chauffeur” method to the self-driving car.