As women in the tech industry, we’re making cracks in the glass ceiling every day working in what is still a male-dominated industry. This means that every day, we need to find ways to be heard, be successful, and be leaders. As I look back at my career, most of my time was spent on teams in which males significantly outnumbered the females and, more often than not, I was the only female. Along the way, I learned what to do and what not to do to lead in these situations.
The web is so ubiquitous in our lives—for both consumers and businesses—that it has become one of the single most important ways for brands to communicate with their buyers. And these buyers not only expect your website to be a resource, but they expect it to be personal, especially if you already have a relationship with them. With web personalization, you can deliver on these high expectations. Check out our infographic: One Size Does Not Fit All- Why Creating a Personal Online Experience for Your Visitors Is Critical.