What is marketing automation? This, my friends, is the million dollar question—and the one I’m here to answer. Marketing automation is software that helps companies take complete control of their marketing campaign efforts. Intrigued? I know you are! Check out our handy video blog to explore this topic further.
Mobile marketing unlocks powerful opportunities for marketers on a scale never before seen. Unlike any other engagement and communication channel, mobile allows marketers to reach target audiences in real time and in a personal way. It’s universal—almost all types of people and businesses engage with mobile in some way. The Definitive Guide to Mobile Marketing shows you how to take your marketing to the next level by creating a cross-channel mobile marketing strategy.