Marketing consumer products with a long buying cycle can be a blessing and curse. There’s a bigger gap between your marketing efforts and a purchase, but there’s also more opportunity to market. Here are 4 ways to make a longer consumer buying cycle work for you!
As a marketer, your job is to guide your leads through the sales funnel, from anonymous prospects to happy customers. But as your organization scales, it becomes increasingly difficult to drive each lead through the funnel in a personalized, customized way. Here’s how lead nurturing has evolved from the “personal chauffeur” method to the self-driving car.