One of the most common questions swirling inside the mind of the modern marketer is: Which marketing strategy will yield better results—inbound or outbound? Knowing the answer to this question—and how to effectively apply the answer to your organization—is crucial for developing a strong marketing strategy, leading to more customers and more revenue.
Each year, the movie industry churns out a line-up of summer blockbusters that bring people out in droves, and each year the bar gets higher, with opening weekends topping a whopping $208 million. So how does Hollywood generate the buzz needed to get people into the theater? It’s all in the marketing.