The scope of technologies that support ABM is growing, enabling organizations to scale their ABM strategy like never before. But how do you get your foot in the door? The truth is, many B2B companies have a wide gap between their ABM strategy and successful implementation. Organizational and operational issues, as well as poor data, pose unique challenges. Here are five ways to overcome ABM challenges and kickstart your program.
As we kick off 2017 with the fresh energy and optimism that a new year brings, like me, I bet many of you have made some achievable (and not so achievable) New Year’s resolutions. This year, one at the very top of my list is to more actively consume industry news and trends and apply them to my own marketing. At Marketo, we finished the year by running a social countdown, called #marketocountdown, that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices.