There are 3 things that symbolize summer: watermelon, warm nights, and a very full Kindle. There’s nothing wrong with a classic beach read, but why not enjoying books you can apply back at work? Here are 10 of our favorite marketing reads, coming to a beach bag (or briefcase) near you.
As a marketer, your job is to guide your leads through the sales funnel, from anonymous prospects to happy customers. But as your organization scales, it becomes increasingly difficult to drive each lead through the funnel in a personalized, customized way. Here’s how lead nurturing has evolved from the “personal chauffeur” method to the self-driving car.