Ask any veteran marketer how their job has changed in the past decade, and you’ll find out just how dramatically technology has changed the expectations of their skillsets. Fueled by the internet boom, content marketing especially has seen explosive growth over the past five years. Studies have revealed the rise of the hybrid content marketer—part artist, part technician. These are the top skills in-demand for content marketers today.
Are you using social media platforms to potentially reach 67.4% of internet users? Social media is now status quo in a business’ digital presence. Users expect to see their favorite brands on social media and are having conversations about your brand—whether or not you’re a part of them. Social media marketing offers marketers a vast opportunity to engage with their buyers, across the entire customer lifecycle, on the platforms they actively tune in to for information.