In my work, I have had the pleasure of speaking with numerous enterprise marketers from around the world. And I’ve learned something crucial in the process—many companies seem to face the same woes when it comes to implementing their marketing automation solution, particular those who are attempting it on a global scale. Why is this the case, and how can we overcome it?
Hey there, Marketing Nation. Today is a big day for Marketo—we are launching the CMO Nation, a new site that offers an executive perspective on the ever-changing role of the marketer. CMO Nation will be a new hub for learning more about the state of the industry, the marketer of the future, and what is top of mind for today’s executives.