“Marketing-speak” is a very special language, full of acronyms, abbreviations, and buzzwords. That’s why we put together “Cards Against Marketing Madness” – a card game full of our favorite (and least favorite) marketing terms. Download the cards, watch our video tutorial, and start playing!
As a marketer, your job is to guide your leads through the sales funnel, from anonymous prospects to happy customers. But as your organization scales, it becomes increasingly difficult to drive each lead through the funnel in a personalized, customized way. Here’s how lead nurturing has evolved from the “personal chauffeur” method to the self-driving car.