Many of you are probably reading this blog on a mobile device, you’re not alone. There are currently 7.2bln+ mobile devices on the planet and that number isn’t slowing down (more here). Just thirty years ago that number was zero. On the receiving-end of those mobile devices is a consumer that is continuously inundated with messages, content, and calls to action. Do you have strategy to break through the noise?
We took a deep dive into survey results from these B2C marketers—the creative minds typically responsible for the expensive yet memorable ads and branding that fueled plenty of water cooler discussions across the world. A closer look at survey responses told us that consumer marketers are feeling an urgent need to overhaul the way their programs are designed and measured.