Lead nurturing your mid-funnel leads is tough! Here are 5 of the most common lead nurturing mistakes that marketers make, along with practical tips for avoiding them.
As a marketer, your job is to guide your leads through the sales funnel, from anonymous prospects to happy customers. But as your organization scales, it becomes increasingly difficult to drive each lead through the funnel in a personalized, customized way. Here’s how lead nurturing has evolved from the “personal chauffeur” method to the self-driving car.