The growing subscription economy is shaking the foundations of marketing strategy by shifting revenues and customer expectations. If you’re not adapting to these changes yet, it’s time to start! Here are three actions to take to adjust to the expanding subscription economy in your industry.
Each year, the movie industry churns out a line-up of summer blockbusters that bring people out in droves, and each year the bar gets higher, with opening weekends topping a whopping $208 million. So how does Hollywood generate the buzz needed to get people into the theater? It’s all in the marketing.