For Software-as-a-Service (SaaS) providers, free trials and freemium models are an easy, low-risk way to introduce potential customers to your products. But to convert those users into customers, you need marketing automation that allows for real insight and lead nurturing. Here’s why.
As a marketer, your job is to guide your leads through the sales funnel, from anonymous prospects to happy customers. But as your organization scales, it becomes increasingly difficult to drive each lead through the funnel in a personalized, customized way. Here’s how lead nurturing has evolved from the “personal chauffeur” method to the self-driving car.