Marketing is like being in a relationship. As a demand gen marketer, there are several stages you go through with your prospects: from the first date (or communication) where you spend time getting to know them, to learning and adapting to their interests and needs, and then the subsequent dates (or emails, messages, and communication) where you continue to build the relationship with hopes that it’ll flourish and become long-term. Complemented by marketing automation, you can personalize your emails with data-driven insights and then expand your reach by empowering your audience to become brand advocates for a happy, long-term relationship.
The Wizard of Oz is one of the great journey movies of all time. As marketers, we get to watch journeys play out every day and, just like the movies, we don’t always know what the outcome is going to be. It’s up to adapt to a customer’s journey and keep them on the right path. Check out our infographic to learn how!