Events have traditionally been one of marketing’s biggest spends, but they’re notorious for failing to generate useful information. Here are 3 ways to get the most from your event marketing, and to justify your spend.
As a marketer, your job is to guide your leads through the sales funnel, from anonymous prospects to happy customers. But as your organization scales, it becomes increasingly difficult to drive each lead through the funnel in a personalized, customized way. Here’s how lead nurturing has evolved from the “personal chauffeur” method to the self-driving car.