Marketers today want to be impressed by big, bold ideas, actionable takeaways and have space to connect with each other. So, whether you are planning your organization’s event presence for 2015 or looking for the best events to expand your personal knowledge, we came up with a golden list of must-attend marketing events.
Content marketing is the process of creating valuable, relevant content for the purpose of attracting, acquiring and engaging your audience. While content marketing can be anything your organization creates to share its story, it only qualifies as content marketing if it aims to drive customer action. Today your buyers and customers are thrust into a crowded market filled with marketing messages – up to 2,900 per day. As a result, marketers are challenged by attention scarcity. So how does content marketing help?