If you’re not tracking your website analytics, it’s time to set it up. Contrary to more traditional marketing channels, your website and web analytics are direct, specific, and measurable. Use data to measure the things that will drive revenue for your business. The benefits of performing robust website analytics are an increase in accountability within your organization, finding the best solutions faster, and delivering better business outcomes through enlightened decision making.
The Wizard of Oz is one of the great journey movies of all time. As marketers, we get to watch journeys play out every day and, just like the movies, we don’t always know what the outcome is going to be. It’s up to adapt to a customer’s journey and keep them on the right path. Check out our infographic to learn how!