I have learned first-hand the power in using an event check-in app at your marketing events. An event check-in app uses marketing automation to optimize your contact and relationship with attendees pre and post-event.
Each year, the movie industry churns out a line-up of summer blockbusters that bring people out in droves, and each year the bar gets higher, with opening weekends topping a whopping $208 million. So how does Hollywood generate the buzz needed to get people into the theater? It’s all in the marketing.