A lot has changed since the first Software-as-a-Service (SaaS) venture came into being, and if we go by its growing popularity and acceptability, one can clearly say that this industry is on a roll. Though there are various sales and marketing tactics that may have sprinted its growth, referral marketing is the one that stands out.
Mobile marketing unlocks powerful opportunities for marketers on a scale never before seen. Unlike any other engagement and communication channel, mobile allows marketers to reach target audiences in real time and in a personal way. It’s universal—almost all types of people and businesses engage with mobile in some way. The Definitive Guide to Mobile Marketing shows you how to take your marketing to the next level by creating a cross-channel mobile marketing strategy.