Are you ready to play with the big boys? At some point, a high-growth company will make the strategic decision to start marketing to the enterprise. This decision can’t, however, be made lightly as marketing to the enterprise can be a whole different animal from marketing to SMBs. So learning how to market your product or service to enterprise companies is important to any company looking to grow, which is why we’ve put together a list of 9 questions to ask yourself if you decide that marketing to the enterprise is something that makes sense for your company.
Regardless of your company size or your role, as marketers, each of us wrestles with how to best set up our marketing organizations, and how we fit into the bigger picture. That is why Marketo teamed up with Harvard Business Review Analytic Services to try and figure out this multi-headed monster. On Oct 20th we will release a white paper that addresses the essential question we are all asking: “How do I create the marketing organization of the digital age?”