Impulse buying is not only about sales and marketing, it is about buyers’ personality traits, emotions, self-identity, and self control. As marketers we understand how these facets of the human psyche affect shopping habits—especially over the holidays. Take a look at our new infographic to learn about the statistics behind the psychology of the impulse buy
Content marketing is the process of creating valuable, relevant content for the purpose of attracting, acquiring and engaging your audience. While content marketing can be anything your organization creates to share its story, it only qualifies as content marketing if it aims to drive customer action. Today your buyers and customers are thrust into a crowded market filled with marketing messages – up to 2,900 per day. As a result, marketers are challenged by attention scarcity. So how does content marketing help?