A new ecosystem of mobile app companies has emerged and come into their own. Here are 3 examples of companies using modern marketing automation to increase retention, engagement, and/or customer lifetime value.
As a marketer, your job is to guide your leads through the sales funnel, from anonymous prospects to happy customers. But as your organization scales, it becomes increasingly difficult to drive each lead through the funnel in a personalized, customized way. Here’s how lead nurturing has evolved from the “personal chauffeur” method to the self-driving car.