There is a ton of marketing technology out there! In fact, when Scott Brinker from Chiefmartec went to create his new Marketing Technology Landscape Supergraphic, he realized that the number of vendors (1,876) that he looked at nearly doubled in size from last year. As a marketer, it is tough to know what type of technologies do I need to run my business? And then out of those categories, whom should I select?
We took a deep dive into survey results from these B2C marketers—the creative minds typically responsible for the expensive yet memorable ads and branding that fueled plenty of water cooler discussions across the world. A closer look at survey responses told us that consumer marketers are feeling an urgent need to overhaul the way their programs are designed and measured.