According to Statista, there are approximately 1.2 million apps in the Apple App store and 1.3 million apps in the Android App store. So it’s no longer news that there is an app for everything, but it might make you wonder, “Do I need an app?” A question that’s often followed by the conundrum of what app to build, followed quickly by how to build an app and then “what’s my role in building an app?” Don’t let those questions or puzzlement be a deal-breaker or a barrier for you as a mobile marketer. In this blog, I’ll walk you through evaluating how you can (and if you should) use an app to support your business and how to get the project moving along.
Each year, the movie industry churns out a line-up of summer blockbusters that bring people out in droves, and each year the bar gets higher, with opening weekends topping a whopping $208 million. So how does Hollywood generate the buzz needed to get people into the theater? It’s all in the marketing.