Successful sales enablement is a symbiotic process that involves both marketing and sales. Marketing cannot know all the details of what is truly helpful to sales without a dialogue. This post focuses on the four stages of how to create and implement a sales enablement strategy—from a marketing team perspective.
Today, I’m excited to announce a few new innovations that we know the Marketing Nation™ is going to love. For the first time, we are making it possible for marketers to engage their customers on any channel–-email, web, social media, digital advertising, and more—all from Marketo