Setting up a video campaign doesn’t have to be difficult. In fact, it’s not so different from creating any other marketing plan – except, you know, a lot cooler. Just answer these seven questions to create a well-defined strategy and ensure that your video marketing investment doesn’t go to waste.
Content marketing is the process of creating valuable, relevant content for the purpose of attracting, acquiring and engaging your audience. While content marketing can be anything your organization creates to share its story, it only qualifies as content marketing if it aims to drive customer action. Today your buyers and customers are thrust into a crowded market filled with marketing messages – up to 2,900 per day. As a result, marketers are challenged by attention scarcity. So how does content marketing help?