When companies emerge out of the start-up phase, quality standards are raised. But in order to make this happen, a lot of companies fall into a trap of implementing long lists of procedures. But we all know that more processes equals a higher chance of something falling through the cracks or not being perfectly executed. We need to ask ourselves how to increase quality in our organization while not bogging ourselves down with countless new procedures.
Today, I’m excited to announce a few new innovations that we know the Marketing Nation™ is going to love. For the first time, we are making it possible for marketers to engage their customers on any channel–-email, web, social media, digital advertising, and more—all from Marketo