When it comes to event marketing, conferences and tradeshows are typically what come to mind, right? When a company sponsors and/or exhibits at a larger show, they are doing so with the dual goals of brand visibility/awareness and attainment of high quality sales leads. But, I’d like to introduce you to the idea of field events. These ancillary events that a company hosts in the ‘field’, have no definite formula, leaving the creativity up to you! Field events allow a company to have intimate interactions between prospects and customers, without the distraction of a larger conference.
Today, I’m excited to announce a few new innovations that we know the Marketing Nation™ is going to love. For the first time, we are making it possible for marketers to engage their customers on any channel–-email, web, social media, digital advertising, and more—all from Marketo