April Fools’ day—it can be a day you dread or look forward to…mostly depending on how prank-oriented your office-mates are. At Marketo, we haven’t had any whoopie-cushions, air-horns, or onion-caramel apples in our office, so as a marketer it’s a day that I look forward to. It’s fun to see the unique and creative April Fools’ Day campaigns that hit the internet. And even though they are often spoofs, this type of marketing has a few key benefits that last beyond the first of April:
Many of you are probably reading this blog on a mobile device, you’re not alone. There are currently 7.2bln+ mobile devices on the planet and that number isn’t slowing down (more here). Just thirty years ago that number was zero. On the receiving-end of those mobile devices is a consumer that is continuously inundated with messages, content, and calls to action. Do you have strategy to break through the noise?