Does your content marketing have plenty of great information, but about as much appeal as a plate of spinach? Here’s how adding visual elements to your content can transform that spinach into chocolate cake.
As a marketer, your job is to guide your leads through the sales funnel, from anonymous prospects to happy customers. But as your organization scales, it becomes increasingly difficult to drive each lead through the funnel in a personalized, customized way. Here’s how lead nurturing has evolved from the “personal chauffeur” method to the self-driving car.