Fresh Off The Keyboard
There’s a misconception out there that marketing automation solutions are for big fancy companies that have a lot of cash to throw around.
We hear about this conundrum a lot from startups, who simply can’t afford elite technology talent and expensive software solutions, yet desperately need to ramp up their digital marketing efforts before they bring their products to market.
We asked the Economist Intelligence Unit to survey nearly 500 marketers and then shared the results on the many observations about marketing’s future, including organizational change and technology advancement. But to kick off our deep dive into all of the interesting data from the survey, I want to pause and talk more about one of the key concepts to emerge from the research—engagement.