These are exciting times in the mobile app industry. Marketers have never had such an abundance of data and insights available to them–mountains of information to help support strategy and deliver success. Increasingly, we’re hearing marketing experts talk about the importance of having a 360-degree view of your user base. Let’s dive into how a 360-degree view can help you manage each phase of your app’s performance–the past, the present, and the future.
The Wizard of Oz is one of the great journey movies of all time. As marketers, we get to watch journeys play out every day and, just like the movies, we don’t always know what the outcome is going to be. It’s up to adapt to a customer’s journey and keep them on the right path. Check out our infographic to learn how!