As you invest in your marketing career, the important thing is to spend your time in the places it will count the most. So if you’re looking to advance your skillset, your knowledge, and ultimately your position, here are our top 4 places to “invest” your time.
As a marketer, your job is to guide your leads through the sales funnel, from anonymous prospects to happy customers. But as your organization scales, it becomes increasingly difficult to drive each lead through the funnel in a personalized, customized way. Here’s how lead nurturing has evolved from the “personal chauffeur” method to the self-driving car.