Last week, I attended the MarketingSherpa Email Summit in Las Vegas. It was a great show, and marketers gathered to discuss the latest trends in email marketing. One of the top takeaways I learned was from Jonah Berger, a professor at The Wharton School of Business on Word of Mouth Marketing. As a marketer, I was familiar with the term ‘Word of Mouth Marketing’ and had heard it was effective, but I have never really thought of how to apply it in my own campaigns.
At our core, marketers are storytellers. We love to tell stories that evoke emotion and pull at heartstrings. As I have shared my vision of the next era of marketing, I’ve talked about how marketing is changing. But, in this post let’s start with how it’s not changing when it comes to building a brand. Then, we can turn to how we, as marketers, will need to change to build our brands in the next era of marketing.