Event tchotchkes are some of the most hotly contested items amongst marketers as part of the event planning processes. Each company wants to stand out at events and have the best tchotchke can make a huge difference.
Content marketing is the process of creating valuable, relevant content for the purpose of attracting, acquiring and engaging your audience. While content marketing can be anything your organization creates to share its story, it only qualifies as content marketing if it aims to drive customer action. Today your buyers and customers are thrust into a crowded market filled with marketing messages – up to 2,900 per day. As a result, marketers are challenged by attention scarcity. So how does content marketing help?