For years marketers have wrestled with two very big challenges: Proving ROI and trying to talk to hundreds of thousands of customers in a personal, one-on-one manner. But, there’s good news: We are one step closer to cracking the code. Today, we announced a solution with Google that changes the game. Let me break down what this means for you, because there are two different things we are doing with them:
Many of you are probably reading this blog on a mobile device, you’re not alone. There are currently 7.2bln+ mobile devices on the planet and that number isn’t slowing down (more here). Just thirty years ago that number was zero. On the receiving-end of those mobile devices is a consumer that is continuously inundated with messages, content, and calls to action. Do you have strategy to break through the noise?