Social media marketing, for B2B companies, often means one thing: generating new leads. But what do you do with these leads? With a shrewd social media management strategy, you can create an experience for your followers that naturally funnels them towards what you have to offer, increasing your web traffic. Here are a few ways you can increase web traffic via your social marketing efforts.
The Wizard of Oz is one of the great journey movies of all time. As marketers, we get to watch journeys play out every day and, just like the movies, we don’t always know what the outcome is going to be. It’s up to adapt to a customer’s journey and keep them on the right path. Check out our infographic to learn how!