As a marketer, what’s one way that you can quickly engage your audience and position your brand as friendly and relatable? Quick answer: Incorporate animals into your marketing. There’s a reason why each year some of the top Super Bowl ads feature animals, and that’s because it works to engage audiences. One reason these ads do well is because of testing—brands making a big investment want to make sure they create an ad that resonates. Another reason that they come out on top is that having animals in your advertising makes it stickier and more memorable. That’s because animals are almost universally relatable and drive audiences to experience an emotional connection to your brand.
The Wizard of Oz is one of the great journey movies of all time. As marketers, we get to watch journeys play out every day and, just like the movies, we don’t always know what the outcome is going to be. It’s up to adapt to a customer’s journey and keep them on the right path. Check out our infographic to learn how!