While it might seem easier to stick with the marketing status quo, marketing automation gives enterprise marketers huge competitive advantages. Use these steps to unleash the power of marketing, and give your organization an advantage so large that is seems unfair.
As a marketer, your job is to guide your leads through the sales funnel, from anonymous prospects to happy customers. But as your organization scales, it becomes increasingly difficult to drive each lead through the funnel in a personalized, customized way. Here’s how lead nurturing has evolved from the “personal chauffeur” method to the self-driving car.