B2B marketers are familiar with tactics like online and offline advertising, PR, SEO/SEM, event marketing, social marketing, content marketing, mobile marketing and more, all designed to cast a very wide net and feed a sales team with a high volume of inbound leads. This broad-reaching approach to marketing can be an effective way to generate leads and sales BUT it’s not the only way to organize your sales and marketing efforts. In fact, based on the nature of your market, there may be a much more effective approach to achieve your goals—account-based marketing (ABM).
Each year, the movie industry churns out a line-up of summer blockbusters that bring people out in droves, and each year the bar gets higher, with opening weekends topping a whopping $208 million. So how does Hollywood generate the buzz needed to get people into the theater? It’s all in the marketing.