The digitization of the manufacturing sector continues and has created a new reality for business buyers and manufacturers alike. However, when it comes to sales and marketing, very little has changed despite significant changes in buyer behaviors—the result of which has decreased the volume of leads that sales receives. It’s time for sales and marketing departments to take a modern, digital approach to revenue growth.
Content is how you can offer value to your larger audiences and your targeted audiences, and value is what will break through in today’s noisy marketplace. Let’s take a look at a few ways you can create scalable, personal, and relevant content to support your ABM strategy and engage your target audiences.