A new twist has been added to the era of engagement marketing. The prevalence of Netflix has sparked an on-demand, “always-on” mentality among consumers, necessitating that B2B marketers adapt their programs and efforts accordingly.
Mobile marketing unlocks powerful opportunities for marketers on a scale never before seen. Unlike any other engagement and communication channel, mobile allows marketers to reach target audiences in real time and in a personal way. It’s universal—almost all types of people and businesses engage with mobile in some way. The Definitive Guide to Mobile Marketing shows you how to take your marketing to the next level by creating a cross-channel mobile marketing strategy.