As a salesperson, if you’re just dialing randomly through a list of numbers like a machine, that’s a shame. When performed tactfully, cold calls can be a very effective way for salespeople to break through the noise to start an engaging conversation and a real relationship…which will go a lot further in the long-run.
Each year, the movie industry churns out a line-up of summer blockbusters that bring people out in droves, and each year the bar gets higher, with opening weekends topping a whopping $208 million. So how does Hollywood generate the buzz needed to get people into the theater? It’s all in the marketing.