Most B2B marketers know that SEO is valuable, but hesitate to tackle it because of time and budget constraints, or just plain not knowing where to start. But can you afford to skip SEO? SEO can make one of the biggest impacts on lead generation and can easily be one of the most cost-effective channels for new lead acquisition. Here are three reasons why B2B marketers need to get serious about SEO.
The web is so ubiquitous in our lives—for both consumers and businesses—that it has become one of the single most important ways for brands to communicate with their buyers. And these buyers not only expect your website to be a resource, but they expect it to be personal, especially if you already have a relationship with them. With web personalization, you can deliver on these high expectations. Check out our infographic: One Size Does Not Fit All- Why Creating a Personal Online Experience for Your Visitors Is Critical.