Savvy consumer marketers are starting to implement programs that help them marketer to their customers at the right place, at the right time and with the right message—over time, towards a goal. They are implementing customer nurturing programs. Setting up a customer nurturing program is a vehicle for your business to achieve your overall goals. But in order for your customer nurturing program to be a success, first you have to determine what you want to achieve.
We took a deep dive into survey results from these B2C marketers—the creative minds typically responsible for the expensive yet memorable ads and branding that fueled plenty of water cooler discussions across the world. A closer look at survey responses told us that consumer marketers are feeling an urgent need to overhaul the way their programs are designed and measured.