Opportunities to “be human” in marketing exist everywhere. Here’s an example of how video marketing can help your brand tap into people’s basic emotions, and even (dare we say) go viral.
As a marketer, your job is to guide your leads through the sales funnel, from anonymous prospects to happy customers. But as your organization scales, it becomes increasingly difficult to drive each lead through the funnel in a personalized, customized way. Here’s how lead nurturing has evolved from the “personal chauffeur” method to the self-driving car.