The saying “out of sight, out of mind” rings true for a reason. We’re often drawn to people that we see more and interactions don’t even have to be positive to have this effect. Psychologist Robert Zajonc studied this at length and documented this as the “mere exposure effect”, the phenomenon that people are predisposed to like the people or things that they’re exposed to more frequently. So how does this tie into sales and marketing? If a prospect or customer sees you more often, you’re more likely to be at the top of their mind and they might even think better of you and your company. But this is hard to do at scale if it means you need to meet with each one of them in person. Fortunately, videos make this task far easier. Videos are the next best thing to meeting someone in person and there are a number of other great ways you can leverage them to drive new sales.
The Wizard of Oz is one of the great journey movies of all time. As marketers, we get to watch journeys play out every day and, just like the movies, we don’t always know what the outcome is going to be. It’s up to adapt to a customer’s journey and keep them on the right path. Check out our infographic to learn how!