We’ve always known that Canada produces delicious food, from maple syrup to poutine, and hilarious comedians, from John Candy to Mike Myers. Now, our friends to the north have made another important contribution, this time to the world of modern marketing. A new study commissioned by Canada Post explored how direct mail factors into the lives of today’s consumers and its influence on the purchase journey. The primary finding? Direct mail is still very much a factor, even in today’s digital age. Let’s see why.
Regardless of your company size or your role, as marketers, each of us wrestles with how to best set up our marketing organizations, and how we fit into the bigger picture. That is why Marketo teamed up with Harvard Business Review Analytic Services to try and figure out this multi-headed monster. On Oct 20th we will release a white paper that addresses the essential question we are all asking: “How do I create the marketing organization of the digital age?”