In just one month, I’ll be taking the stage for my fourth Marketing Nation Summit and I couldn’t be more excited. What I love about Summit is that it gives all of you a chance to learn, share, and grow in the world’s most vibrant community in the world for engagement–The Marketing Nation. And while it will be the best party in town, my favorite part is that no matter what stage you are in your career, you will walk away with more knowledge that you arrived with. That said, here are three can’t-miss learnings that you can expect at Marketing Nation Summit 2017.
If you’ve been keeping up with digital marketing trends, then account-based marketing is most definitely on your radar. Rather than casting a wide net, catching anything and everything, account-based marketing focuses your efforts on targeting and engaging high-value companies that deliver more value. Learn how to create a winning ABM strategy in our new Definitive Guide to Account-Based Marketing.