Let’s face it—Your lead database is dirty and full of holes. It contains duplicate records, incomplete addresses, and limited segmentation. This poor data makes it difficult to create targeted campaigns and user engagements, thus limiting what you can achieve with your marketing automation tool. Many marketers think the only way to make their database better is to spend upward of $20,000 every six months to get it cleaned by a data vendor. While getting your data enriched and validated by a data vendor is always a good thing, you can make significant and rapid improvements to your data and keep it clean with inexpensive data automation solutions. Let’s take a look at 6 quick ways to achieve this!
Hey there, Marketing Nation. Today is a big day for Marketo—we are launching the CMO Nation, a new site that offers an executive perspective on the ever-changing role of the marketer. CMO Nation will be a new hub for learning more about the state of the industry, the marketer of the future, and what is top of mind for today’s executives.