As an Enterprise Business Consultant, I work directly with many of our customers—some who are just getting the ball rolling and others who are marketing veterans. By understanding their techniques and practices, I’m able to get a good feel for their level of expertise and where there may be room for improvement. In this blog, I’ll share three signs I’ve seen that indicate whether marketers are on the path to success or may need to take a detour.
Are you using social media platforms to potentially reach 67.4% of internet users? Social media is now status quo in a business’ digital presence. Users expect to see their favorite brands on social media and are having conversations about your brand—whether or not you’re a part of them. Social media marketing offers marketers a vast opportunity to engage with their buyers, across the entire customer lifecycle, on the platforms they actively tune in to for information.