Are you doing enough to hit and potentially exceed your revenue goals? If you’re not marketing additional products or services to existing customers, you’re missing out on low-hanging fruit. In fact, 90% of the customer value for B2B businesses is actually obtained after the initial sale. Don’t leave this on the table for others to grab and follow these six steps to start cross-selling and upselling to your customers.
Are you using social media platforms to potentially reach 67.4% of internet users? Social media is now status quo in a business’ digital presence. Users expect to see their favorite brands on social media and are having conversations about your brand—whether or not you’re a part of them. Social media marketing offers marketers a vast opportunity to engage with their buyers, across the entire customer lifecycle, on the platforms they actively tune in to for information.