Last week, over 15,000 marketers descended upon Los Angeles for three days full of networking, inspiration, and discussion at DMA’s &THEN conference. With attendees coming from all sorts of industries, segments, and paths, the keynotes and sessions ranged from future-looking to tactical and practical. Here’s a look at a handful of sessions I attended that address some key trends and practical issues that marketers need to prepare to face.
Content is how you can offer value to your larger audiences and your targeted audiences, and value is what will break through in today’s noisy marketplace. Let’s take a look at a few ways you can create scalable, personal, and relevant content to support your ABM strategy and engage your target audiences.