Marketing automation isn’t just for marketing. As a sales leader or rep, marketing automation is fundamental to understanding your prospects’ behaviors, leveraging them in your follow-ups, and making the right connections. In this blog, I’ll share three key areas in which sales uses marketing automation for success.
Given this expanding universe of continually evolving options, you may feel a bit overwhelmed as you’re evaluating if, when, and how to jump into social advertising. Fear not, other marketers have already planted footprints across the solar system of social advertising and we can all benefit from their brave efforts. Here are a couple of points to keep in mind as you start your odyssey.